For the distribution of consumer goods, the importer of consumer goods  You will need comprehensive logistics services, which allow them to safeguard the quality of the products in an agile, transparent way, and at the lowest cost. 

1. Visibility and traceability 

A report on logistics trends in Mexico,  developed by the Ministry of Economy and the consulting firm EY  explains that visibility is closely related to “the integration of a collaborative supply chain, since a collaborative supply chain allows visibility in the chain.”

The report ensures that greater visibility would facilitate:

  • The traceability of the supply chain.
  • Greater knowledge of inventory positions in remote warehouses.
  • Viewing the status of shipments in transit.

Thus, “real-time information on orders, inventory and shipments” would facilitate cost control by all members of this chain. 

It is essential that logistics and transport services have this visibility.  The  Food Magazine  points out that traceability is a “cornerstone” for the food industry.

“Having a quality traceability system is vital to avoid any crisis or solve it in the event that it occurs.”

“Thanks to them, it is possible to have a good capacity to react to any unforeseen event and protect the customer, giving him greater confidence, and also the brand itself.”

This is key for food, soft drink and alcoholic beverage brands, since  final consumers demand more transparency about the origin of the products they  consume.

Within the framework of the Food Tech Summit held in September in Mexico City,  Experts concluded that brands are communicating more about their production processes  and consumers are interested that “their methods are authentic and natural,” said Expansión .

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2. Agility and Cost Reduction

In a 2014 KPMG survey of consumer market executives, 38% of people said the supply chain was their main challenge . 45% of those interviewed indicated that speed and agility were “their top priority to improve the supply chain.”

Food safety expert Gustavo González González pointed out to Food Magazine  that when selecting a methodology to release food products – for example, with a customs agent – it is very important to consider factors that affect costs such as:

  • Storage spaces and costs.
  • Quick inventory returns.
  • Cash Flow.
  • Flexibility in deliveries.
  • Responsiveness to customer needs.

But how to facilitate this?

Globally, the  Brazilian expert in logistics management Eduardo Mariath suggested Logistics Magazine  various strategies to operate efficiently. Between them,  consolidation of cargo in secondary packing places.

This type of process:

  • It allows companies to defer personalization closer to their point of consumption.
  • Helps reduce order delivery time.
  • Avoid unnecessary inventory.
  • Allows just-in-time dispatch of ready-made samples and products for promotions.
  • May result in fewer SKU reference numbers and material obsolescence.

3. Hygiene and  labelled

Food and beverages must comply with strict Official Mexican Standards (NOM) of health in force in Mexico. For instance:

NOM-051-SCFI / SSA1-2010  specifies the  labeling, pre-packaging and presentation of commercial and health information for food and non-alcoholic beverages, in Spanish.  For example:

  • The quantitative labeling of the ingredients.
  • Net content and mass drained
  • Your country of origin.
  • Expiry date and preferential consumption.

If the label of the products lacks this information from the factory, the exporter must put them in a general warehouse before distributing them in Mexico.

NOM-201-SSA1-2002 ,  establishes sanitary control for products such as water and ice for human consumption, packaged and in bulk.  It requires continuity throughout the supply chain, through the (de) consolidation of cargo, storage, distribution and transport:

  • Written procedures for cleaning and disinfection.
  • Inviolable lids and guarantee bands on bottles or jugs.
  • Safety locks and locks to prevent tampering with  third parties
  • Isolated supply areas, avoiding cross contamination with perishable, bulk, fresh food and toxic substances.

What challenges does the logistics chain of your consumer goods have?

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