Speaking of e-commerce, does it matter how I ship my products?
The way you get your products to your buyers is very important; the logistics of your products is an area that must be mastered and understood perfectly.
But is it possible to speak of a single logistics strategy for all e-commerce models? Definitely not.
Each business has different peculiarities, different delivery times and parcel needs, and above all, customers with different expectations.
It is therefore necessary that the logistics of your e-commerce is tailored to your realities and only then you can optimize and monetize your online store.
First, answer the following questions to design your logistics and transportation to be profitable, effective and efficient.
What logistics does my e-commerce need?
The first thing to define is whether your products need special logistics solutions or whether we can consider them “normal”. A product classified as normal is one that can be delivered by basic parcel services, we are talking about retail products that are not perishable, that do not need to be transported under special conditions – neither refrigerated, nor delicate products, nor same day delivery.
However, which products are considered special?
Special products are products that require special packaging due to their fragility – such as flowers, perishable products such as fresh food or seafood, large products such as vehicles and boats, which of course… can also be sold online.
Another important consideration you should take into account is whether your products have or may have a very high rate of returns, this will also define what kind of logistics solutions you require and with what kind of specialization.
Choosing the right logistics provider is a challenge, we share with you the guide: What to consider before choosing a 3PL provider, In its content you will find quotes from opinion leaders and research from global consulting firms such as PricewaterhouseCoopers (PwC) on industry trends and decision making when outsourcing supply chain operations.
Why are e-commerce shipments important?
To meet customer expectations it is a challenge to offer fast and affordable shipping options without a proper fulfillment strategy.
There are ways to offer better shipping incentives, such as free shipping, while reducing shipping costs and speeding transit times, even if your customers are scattered across the country.
The benefits of offering free shipping
Sixty-eight percent of U.S. online shoppers surveyed said they would not make a purchase more than half the time if the brand did not offer free shipping. Based on this data, it is clear that offering free shipping is worthwhile if you want to increase your sales and reduce cart abandonment.
Offering free shipping has been shown to increase average order volume (AOV) by 97%, as well as reduce cart abandonment by 18%.
When planning our e-commerce shipping strategy, it is very important to keep in mind that there are different paths we can follow, depending on our budget, the size of our online store or the profit margin of our products.
At AMERISA Logistics we have comprehensive and flexible solutions for warehousing, fulfillment, distribution to market places, last mile and reverse logistics, consult a customer service executive and quote your project. Together We Can Do It.