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Retail in the logistics industry
With the passage of time, every industry has had to evolve so as not to disappear, in addition to carrying out the process of adaptation to the changes that occur in the market.
These changes previously occurred gradually, however, they are currently occurring at a dizzying pace, especially due to new technologies and at the same time, the demanding consumer trends that prevail today.
The logistics sector is no stranger to the situation, which is why it also had to evolve to achieve the
adaptability of the supply chain,
which according to the Dr. Hau L. Lee,professor at Stanford Graduate School of Business and director of the Stanford Global Supply Chain Management Forum indicates that the supply chain must have the three A’s (Agility, Adaptability and Alignment), added to speed and cost reduction.
Adaptability means that the industry does not remain in a comfort zone, because if it does, it would be left behind and therefore destined for disappearance; in this new period that the logistics industry is experiencing, the
e-Commerce
has arrived to revolutionize the logistics industry by establishing new ways of buying giving a greater boost to retail purchases.
e-Commerce, retail and logistics
Decades ago, the only way to buy any product was to go directly to an establishment to choose what was required, later catalog purchases were created encouraging the depersonalization of purchases and in recent years thanks to e-Commerce, these transactions can be made immediately, know in greater detail the characteristics of it as well as the opinion of people who made the purchase of the product.
The increase in “retail” or “retail” purchases is largely due to the ease with which they can be done through a cell phone, since with a couple of clicks you can buy everything from a pencil to a car that will reach the door of the home or office in just one day.
Amazon and Walmart are two of the companies that lead in retail sales, since they have found a way to concretely satisfy the demand of their customers, not for nothing have they led sales in the United States.
As an additional fact to e-Commerce, China is the country that makes the most electronic sales worldwide achieving the
47 % of total sales;
with respect to the situation of Mexico, it has a great growth and a potential worldwide, now it is in a process of acclimatization because buyers are still adopting the new way of making their purchases.
The logistics sector enters the retail landscape to meet customer demand by delivering products in the required times. To comply with the
immediacy
that the industry has generated, one of the most important factors in this regard are the prices that will directly affect the final cost that the client will pay.
To reduce logistics costs, it is necessary to optimize the supply chain. One of the best ways to do this is by
outsourcing the service,
one of the main reasons and with more weight is the fact that the company will not have to disburse or invest in the creation of the necessary infrastructure to achieve it.
The outsourcing company, on the other hand, will become an ally of your company, being part of it, offering you the
integral solutions
that you require such as distribution centers strategically located with access to the main distribution routes, use of a WMS, use of new technologies in the last mile among others, which will provide a decrease in costs.
Now the question is is is your company ready to compete in the retail industry? If the answer is no, it is better to take action on the matter, because it is likely that your competition is doing so.
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